Privacy Policy
Last updated: September 11, 2025
Overview
BirthBloom Wellness ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our prenatal and postnatal wellness services.
Information We Collect
Personal Information
- Name, email address, and phone number when you contact us or book services
- Pregnancy stage, due date, and health-related information for program customization
- Emergency contact information for safety purposes
- Payment information when you purchase our services
- Communication preferences and feedback
Health Information
- Medical history relevant to pregnancy and wellness activities
- Physical fitness level and any limitations or restrictions
- Progress tracking information from wellness programs
- Dietary restrictions and nutritional preferences
Usage Information
- Website usage patterns and preferences
- Class attendance and participation records
- Device information, IP address, and browser type
- Analytics data to improve our services
How We Use Your Information
- Provide personalized prenatal and postnatal wellness programs
- Customize fitness and nutrition recommendations based on your needs
- Schedule classes and manage your bookings
- Process payments and send transaction confirmations
- Communicate important health and safety information
- Send class reminders and program updates
- Provide customer support and respond to your inquiries
- Improve our services through feedback and analytics
- Ensure safety during all wellness activities
- Comply with health and safety regulations
Health Information Protection
We treat all health-related information with the highest level of confidentiality and security:
- Health information is stored securely and accessed only by authorized personnel
- We follow industry best practices for medical information protection
- Information is shared only with qualified instructors and healthcare professionals as needed
- We obtain explicit consent before sharing any health information
- All staff members are trained in confidentiality and privacy protection
Data Security
We implement comprehensive security measures to protect your personal and health information:
- Encryption of data in transit and at rest
- Secure servers with limited access controls
- Regular security assessments and updates
- Staff training on data protection and privacy
- Secure payment processing through certified providers
- Regular backup and disaster recovery procedures
Information Sharing
We do not sell or rent your personal information to third parties. We may share information only in these circumstances:
- Healthcare Providers: With your consent, we may share relevant information with your healthcare provider
- Emergency Situations: In case of medical emergencies, we may share necessary information with emergency responders
- Service Providers: With trusted third-party service providers who assist us (e.g., payment processors, scheduling platforms)
- Legal Requirements: When required by law or to protect the safety of our clients and staff
- Business Transfers: In the event of a business merger or acquisition, with proper notice to clients
Your Rights and Choices
You have the following rights regarding your personal information:
- Access: Request access to your personal and health information
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information (subject to legal requirements)
- Restriction: Request restriction of certain processing activities
- Portability: Request a copy of your data in a portable format
- Withdrawal of Consent: Withdraw consent for data processing at any time
- Communication Preferences: Opt out of marketing communications
Data Retention
We retain your information for as long as necessary to provide our services and comply with legal obligations:
- Active client information is retained while you are using our services
- Health information may be retained for up to 7 years as required by healthcare regulations
- Financial records are retained as required by tax and accounting laws
- You can request deletion of your information at any time, subject to legal requirements
Cookies and Website Analytics
We use cookies and similar technologies to enhance your website experience and analyze usage patterns. You can control cookie settings through your browser preferences.
Children's Privacy
Our services are designed for pregnant and postpartum women. We do not knowingly collect personal information from children under 18 without parental consent. If you become aware that a child has provided us with personal information, please contact us immediately.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.
Contact Us
If you have any questions about this Privacy Policy or our privacy practices, please contact us: